Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they're using.

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Over time, your customers will come to identify with and respond to your ad layouts. Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

— entrepreneur.com